FLURO-Gelenklager GmbH is celebrating its 50th anniversary. A modern brand identity and a new website mark the occasion.
Tradition Meets Progress
A key development as part of the anniversary is the careful evolution of the FLURO logo. The distinctive orange color is retained as a recognizable trademark, while the logo now appears cleaner, more modern, and is complemented by a new brand mark that visually strengthens the future brand presence. "For 50 years, we have stood for quality and reliability. With the evolved brand identity, we show that tradition and progress go hand in hand at FLURO. We remain true to our values while simultaneously preparing ourselves for the future," explains Reiner Höhn, Managing Director of FLURO-Gelenklager GmbH.
Digitally Modernized and User-Friendly
At the end of March, the new website will also go live, presenting the company's digital presence in a contemporary and clear manner. Visitors will benefit from an optimized structure, improved performance, mobile access, and a new product finder that makes it easier to find suitable solutions. This step underlines the continuous development of FLURO – organizationally, technologically, and internationally – and makes it visually tangible.
An Anniversary as an Opportunity for Growth
The 50th anniversary is not only an occasion to celebrate, but also a milestone to look ahead. With a modernized brand identity and a new website, FLURO sends a clear signal: the company stays true to its tradition, actively shapes progress, and presents itself – internally and externally – in a contemporary, clear, and service-oriented manner.
For more information, visit www.fluro.de or get in touch directly via info@fluro.de.
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About FLURO-Gelenklager GmbH
As a leading full-range supplier in the field of rod ends and spherical plain bearings, we are committed to comprehensive quality and safety. Robust, long-lasting quality products for the highest demands, tailor-made special solutions for individual customer requirements, and nearly 50 years of expertise from the Ländle define us. We supply our products to over 70 countries worldwide. Our international sales and distribution network, as well as our nationally active sales representatives, make us a globally operating specialist in the field of spherical plain bearing technology.